La messa in scena virtuale è la prossima grande novità nel settore immobiliare di lusso?

It?s no secret that staging your luxury home for sale is essential. Professionally staged homes spend less time on the market and get a boost to the sales price. And today?s luxury buyers expect a home to look impeccable with top-of-the-line furniture, art, and décor. They want to see exactly how they can best use the home through the artful use of staging. But as agents and sellers know, staging can be both tricky and time-consuming. Finding just the right style to suit a potential buyer?s tastes takes experience and a good eye. What if you could bypass all that heavy lifting (literally)?

That?s where messa in scena virtuale comes in. This state-of-the art technology allows luxury home sellers to stage their properties without ever moving in a piece of furniture. In fact, when virtual staging is done well, it?s almost impossible to tell from the photos that it?s not the real thing. Is virtual staging the next big thing in luxury real estate? Let?s take a closer look.

Come funziona?

Virtual staging is really pretty simple. A home stager starts with a digital photo of an unfurnished room. Then, using photo-editing software, they furnish the room with tables, couches, beds, curtains, lamps, and other décor. The photos are doctored to add shadows and shading so that it?s nearly impossible to tell that the furnishings aren?t the real things. It?s about as close to magic as you can get.

Come aiuta?

Quasi tutti gli acquirenti in questi giorni iniziano il loro ricerche domestiche online. As a seller, you need listing photos that are a cut above the rest. Virtual staging can help to create exactly the look you?re going for because you have nearly limitless choices. It can also help with hard-to-stage areas that can be used for different purposes. Should that spare room be staged as a bedroom, playroom, art studio, or office? With virtual staging, you can show potential buyers all the options.

Quali sono gli svantaggi?

Uno degli svantaggi più evidenti dell'allestimento virtuale è che gli acquirenti si presenteranno a una casa vuota. Sebbene le foto dell'inserzione online fossero fantastiche e abbiano aiutato a convincere gli acquirenti a presentarsi di persona, cosa succede quando vedono la casa nella vita reale? Alcuni agenti hanno tentato di risolvere questo problema visualizzando le foto della stanza allestita virtualmente all'interno della stanza vuota. Alcuni addirittura fanno un ulteriore passo avanti e offrono occhiali per realtà virtuale durante una proiezione in modo che gli acquirenti possano vedere l'aspetto e le sensazioni di quelle stanze in tre dimensioni.

È etico?

So all of this doctoring of photos raises the question ? is virtual staging ethical? There is definitely a line that should not be crossed. For example, photos should not be doctored to remove something permanent that would be considered a negative ? like a neighbor?s home blocking a view. The bottom line is that it?s best to be upfront and disclose in the listing that the home has been virtually staged. Letting buyers know this information from the beginning helps to avoid disappointment when viewing the home in person.

Voglio sapere di più?

If you?re interested in learning more about selling your luxury home, then contact Agent inc. a 949-791-8160 o [email protected]. I nostri agenti esperti sono pronti a darti la massima attenzione e creare un piano di marketing personalizzato in base alle tue esigenze individuali.