Is a Whisper Listing Right for Your Luxury Property?

High-end luxury homes require a different approach to find appropriate buyers and often require some outside-the-box thinking when putting them on the market. Whisper listings can be one of the tools in your arsenal. But what is a whisper listing, and is it truly the right choice for you? Here we’ll answer some of the most pressing questions you may have about them.

What is a whisper listing?

In short, a whisper listing is a home that is for sale but isn’t being listed on the market. You may have also heard these kinds of listings called “pocket” or “quiet” listings. A whisper listing is not listed in the MLS, and the seller guards the listing until an appropriate buyer is found.

Who typically uses a whisper listing?

Sellers who value their privacy are the ones who most commonly use a whisper listing to market their home. This can include celebrities and high-profile business people who don’t want their home sale to become fodder for the general public. It can also be used for sellers who don’t want to keep their property looking impeccable for continuous viewings. Whisper listings are also helpful for those who don’t want the details of their financial life to be available to anyone. There are many excellent reasons for wanting to use a whisper listing, and it’s essential to find an agent who is knowledgeable about the process in order to maintain the seller’s privacy.

What kinds of buyers hear about whisper listings?

The agent who is representing the seller uses word of mouth to alert potential buyers that the property is on the market. Most of the buyers who hear about whisper listings are those who are working with a well-connected agent. Although far fewer buyers will hear about your whisper listing, those who do will be the ones who would be most interested in your home. Buyers who don’t want to launch into a bidding war are often the ones who find whisper listings the most appealing.

Are there any restrictions?

Until recently, there were no restrictions regarding whisper listings. However, in November 2019 the National Association of Realtors instituted policies to help reign in the number of whisper listings on the market. The new guidelines require agents to list a home on the MLS within one day of public marketing. But the definition of public marketing remains unclear, and no potential penalties for failure to adhere to the new guidelines were announced. When in doubt, talk with your agent.

Is a whisper listing right for you?

Many real estate experts agree that whisper listings work best for homes that are truly unique. But if you’re in a hurry to sell, a whisper listing is not ideal. These homes tend to stay on the market longer looking for the right buyer since the listing is not being made public to a large audience. Of course, if privacy is your number one concern, then a whisper listing is the best way to maintain the highest level of privacy.

Who can help me with a whisper listing?

If you’re ready to sell your luxury property and you want to talk to an expert about a whisper listing, then contact Agent Inc. at 949-791-8160 or [email protected]. Our platform was designed by one of the world’s top luxury producers, and our team will give your listing the utmost attention to creating a personalized marketing plan that is perfect for your home.