La mise en scène virtuelle est-elle la prochaine grande nouveauté dans l'immobilier de luxe?

It?s no secret that staging your luxury home for sale is essential. Professionally staged homes spend less time on the market and get a boost to the sales price. And today?s luxury buyers expect a home to look impeccable with top-of-the-line furniture, art, and décor. They want to see exactly how they can best use the home through the artful use of staging. But as agents and sellers know, staging can be both tricky and time-consuming. Finding just the right style to suit a potential buyer?s tastes takes experience and a good eye. What if you could bypass all that heavy lifting (literally)?

That?s where virtual staging comes in. This state-of-the art technology allows luxury home sellers to stage their properties without ever moving in a piece of furniture. In fact, when virtual staging is done well, it?s almost impossible to tell from the photos that it?s not the real thing. Is virtual staging the next big thing in luxury real estate? Let?s take a closer look.

How does it work?

Virtual staging is really pretty simple. A home stager starts with a digital photo of an unfurnished room. Then, using photo-editing software, they furnish the room with tables, couches, beds, curtains, lamps, and other décor. The photos are doctored to add shadows and shading so that it?s nearly impossible to tell that the furnishings aren?t the real things. It?s about as close to magic as you can get.

How does it help?

Almost all buyers these days start their recherches à domicile en ligne. As a seller, you need listing photos that are a cut above the rest. Virtual staging can help to create exactly the look you?re going for because you have nearly limitless choices. It can also help with hard-to-stage areas that can be used for different purposes. Should that spare room be staged as a bedroom, playroom, art studio, or office? With virtual staging, you can show potential buyers all the options.

What are the drawbacks?

One of the most obvious drawbacks to virtual staging is that buyers will show up to an empty house. Though the listing photos online looked amazing and helped convince buyers to show up in person, what happens when they see the home in real life? Some agents have attempted to solve this problem by displaying photos of the virtually staged room inside the empty room. Some even take it a step further and offer virtual-reality glasses during a showing so buyers can see what those rooms would look and feel like in three dimensions.

Is it ethical?

So all of this doctoring of photos raises the question ? is virtual staging ethical? There is definitely a line that should not be crossed. For example, photos should not be doctored to remove something permanent that would be considered a negative ? like a neighbor?s home blocking a view. The bottom line is that it?s best to be upfront and disclose in the listing that the home has been virtually staged. Letting buyers know this information from the beginning helps to avoid disappointment when viewing the home in person.

Want to know more?

If you?re interested in learning more about selling your luxury home, then contact Agent inc. at 949-791-8160 ou [email protected]. Our expert agents are ready to give you their utmost attention and create a personalized marketing plan to suit your individual needs.