Une annonce Whisper convient-elle à votre propriété de luxe?

High-end luxury homes require a different approach to find appropriate buyers and often require some outside-the-box thinking when putting them on the market. Whisper listings can be one of the tools in your arsenal. But what is a whisper listing, and is it truly the right choice for you? Here we?ll answer some of the most pressing questions you may have about them.

Qu'est-ce qu'une liste chuchotée?

In short, a whisper listing is a home that is for sale but isn?t being listed on the market. You may have also heard these kinds of listings called ?pocket? or ?quiet? listings. A whisper listing is not listed in the MLS, et le vendeur garde la liste jusqu'à ce qu'un acheteur approprié soit trouvé.

Qui utilise généralement une liste chuchotée?

Les vendeurs qui attachent de l'importance à leur vie privée sont ceux qui utilisent le plus souvent une annonce à voix basse pour commercialiser leur maison. Cela peut inclure célébrités et gens d'affaires de haut niveau who don?t want their home sale to become fodder for the general public. It can also be used for sellers who don?t want to keep their property looking impeccable for continuous viewings. Whisper listings are also helpful for those who don?t want the details of their financial life to be available to anyone. There are many excellent reasons for wanting to use a whisper listing, and it?s essential to find an agent who is knowledgeable about the process in order to maintain the seller?s privacy.

Quels types d'acheteurs entendent parler des annonces chuchotées?

The agent who is representing the seller uses word of mouth to alert potential buyers that the property is on the market. Most of the buyers who hear about whisper listings are those who are working with a well-connected agent. Although far fewer buyers will hear about your whisper listing, those who do will be the ones who would be most interested in your home. Buyers who don?t want to launch into a bidding war are often the ones who find whisper listings the most appealing.

Y a-t-il des restrictions?

Jusqu'à récemment, il n'y avait aucune restriction concernant les annonces chuchotées. Cependant, en novembre 2019, l'Association nationale des agents immobiliers a institué Stratégies pour aider à régner sur le nombre d'annonces chuchotées sur le marché. Les nouvelles directives exigent que les agents inscrivent une maison sur le MLS dans un délai d'un jour après la commercialisation publique. Mais la définition du marketing public reste floue et aucune sanction potentielle en cas de non-respect des nouvelles directives n'a été annoncée. En cas de doute, parlez-en à votre agent.

Une liste chuchotée vous convient-elle?

Many real estate experts agree that whisper listings work best for homes that are truly unique. But if you?re in a hurry to sell, a whisper listing is not ideal. These homes tend to stay on the market longer looking for the right buyer since the listing is not being made public to a large audience. Of course, if privacy is your number one concern, then a whisper listing is the best way to maintain the highest level of privacy.

Qui peut m'aider avec une liste à voix basse?

If you?re ready to sell your luxury property and you want to talk to an expert about a whisper listing, then contact Agent Inc. at 949-791-8160 or [email protected]. Our platform was designed by one of the world?s top luxury producers, and our team will give your listing the utmost attention to creating a personalized marketing plan that is perfect for your home.