¿Es un listado de Whisper adecuado para su propiedad de lujo?

High-end luxury homes require a different approach to find appropriate buyers and often require some outside-the-box thinking when putting them on the market. Whisper listings can be one of the tools in your arsenal. But what is a whisper listing, and is it truly the right choice for you? Here we?ll answer some of the most pressing questions you may have about them.

¿Qué es una lista susurrante?

In short, a whisper listing is a home that is for sale but isn?t being listed on the market. You may have also heard these kinds of listings called ?pocket? or ?quiet? listings. A whisper listing is not listed in the MLS, y el vendedor protege el listado hasta que se encuentra un comprador adecuado.

¿Quién suele utilizar una lista susurrante?

Los vendedores que valoran su privacidad son los que utilizan con más frecuencia una lista de susurros para comercializar su casa. Esto puede incluir famosos y gente de negocios de alto perfil who don?t want their home sale to become fodder for the general public. It can also be used for sellers who don?t want to keep their property looking impeccable for continuous viewings. Whisper listings are also helpful for those who don?t want the details of their financial life to be available to anyone. There are many excellent reasons for wanting to use a whisper listing, and it?s essential to find an agent who is knowledgeable about the process in order to maintain the seller?s privacy.

¿Qué tipo de compradores oyen hablar de los anuncios susurrados?

The agent who is representing the seller uses word of mouth to alert potential buyers that the property is on the market. Most of the buyers who hear about whisper listings are those who are working with a well-connected agent. Although far fewer buyers will hear about your whisper listing, those who do will be the ones who would be most interested in your home. Buyers who don?t want to launch into a bidding war are often the ones who find whisper listings the most appealing.

¿Existe alguna restricción?

Hasta hace poco, no había restricciones con respecto a las listas de susurros. Sin embargo, en noviembre de 2019 la Asociación Nacional de Agentes Inmobiliarios instituyó politicas para ayudar a dominar el número de anuncios susurrados en el mercado. Las nuevas pautas requieren que los agentes incluyan una casa en la MLS dentro de un día de comercialización pública. Pero la definición de marketing público sigue sin estar clara y no se anunciaron sanciones potenciales por no cumplir con las nuevas pautas. En caso de duda, hable con su agente.

¿Es una lista susurrante adecuada para usted?

Many real estate experts agree that whisper listings work best for homes that are truly unique. But if you?re in a hurry to sell, a whisper listing is not ideal. These homes tend to stay on the market longer looking for the right buyer since the listing is not being made public to a large audience. Of course, if privacy is your number one concern, then a whisper listing is the best way to maintain the highest level of privacy.

¿Quién puede ayudarme con una lista susurrada?

If you?re ready to sell your luxury property and you want to talk to an expert about a whisper listing, then contact Agent Inc. at 949-791-8160 or [email protected]. Our platform was designed by one of the world?s top luxury producers, and our team will give your listing the utmost attention to creating a personalized marketing plan that is perfect for your home.