Ist die virtuelle Inszenierung das nächste große Thema bei Luxusimmobilien?

It?s no secret that staging your luxury home for sale is essential. Professionally staged homes spend less time on the market and get a boost to the sales price. And today?s luxury buyers expect a home to look impeccable with top-of-the-line furniture, art, and décor. They want to see exactly how they can best use the home through the artful use of staging. But as agents and sellers know, staging can be both tricky and time-consuming. Finding just the right style to suit a potential buyer?s tastes takes experience and a good eye. What if you could bypass all that heavy lifting (literally)?

That?s where virtuelle Inszenierung comes in. This state-of-the art technology allows luxury home sellers to stage their properties without ever moving in a piece of furniture. In fact, when virtual staging is done well, it?s almost impossible to tell from the photos that it?s not the real thing. Is virtual staging the next big thing in luxury real estate? Let?s take a closer look.

Wie funktioniert es?

Virtual staging is really pretty simple. A home stager starts with a digital photo of an unfurnished room. Then, using photo-editing software, they furnish the room with tables, couches, beds, curtains, lamps, and other décor. The photos are doctored to add shadows and shading so that it?s nearly impossible to tell that the furnishings aren?t the real things. It?s about as close to magic as you can get.

Wie hilft es?

Fast alle Käufer beginnen heutzutage ihre Haussuche online. As a seller, you need listing photos that are a cut above the rest. Virtual staging can help to create exactly the look you?re going for because you have nearly limitless choices. It can also help with hard-to-stage areas that can be used for different purposes. Should that spare room be staged as a bedroom, playroom, art studio, or office? With virtual staging, you can show potential buyers all the options.

Was sind die Nachteile?

Einer der offensichtlichsten Nachteile der virtuellen Inszenierung ist, dass Käufer zu einem leeren Haus auftauchen. Obwohl die Online-Auflistung der Fotos fantastisch aussah und dazu beitrug, die Käufer davon zu überzeugen, persönlich aufzutauchen, was passiert, wenn sie das Haus im wirklichen Leben sehen? Einige Agenten haben versucht, dieses Problem zu lösen, indem sie Fotos des virtuell inszenierten Raums im leeren Raum angezeigt haben. Einige gehen sogar noch einen Schritt weiter und bieten an Virtual-Reality-Brille Während einer Show können Käufer sehen, wie diese Räume in drei Dimensionen aussehen und sich anfühlen würden.

Ist es ethisch?

So all of this doctoring of photos raises the question ? is virtual staging ethical? There is definitely a line that should not be crossed. For example, photos should not be doctored to remove something permanent that would be considered a negative ? like a neighbor?s home blocking a view. The bottom line is that it?s best to be upfront and disclose in the listing that the home has been virtually staged. Letting buyers know this information from the beginning helps to avoid disappointment when viewing the home in person.

Möchten Sie mehr wissen?

If you?re interested in learning more about selling your luxury home, then contact Agent inc. beim 949-791-8160 oder [email protected]. Unsere Experten sind bereit, Ihnen ihre größte Aufmerksamkeit zu widmen und einen personalisierten Marketingplan zu erstellen, der Ihren individuellen Bedürfnissen entspricht.